Cold
Calling
Mastery
13-module structured curriculum. 7 AI personas. Drill mode. Real-time scoring. Live coaching. The complete system for sales mastery.
Trusted by sales teams worldwide
David Okonkwo
VP of Operations
From nervous to natural in five deliberate steps.
No scheduling, no awkwardness, no wasted time. A repeatable loop you can run before every call until it's second nature.
- 01
Set Your ICP
AI scans your website to build your Ideal Customer Profile. Every persona adapts to your industry, product, and target audience.
- 02
Choose Your Mode
Free-form roleplay with 7 personas, rapid-fire drill rounds, or analyze your real call recordings. Pick the training that fits your day.
- 03
Practice Live Calls
Real-time voice conversations with AI personas. Each has unique personality, objection patterns, and realistic speech quirks — no two calls are the same.
- 04
Run Rapid Drills
5 rounds, 5 personas, 60 seconds each. Drill mode throws objections or cold call openers back-to-back for focused skill building.
- 05
Get AI Scoring
Every session scored across 6 dimensions: Opener, Pitch, Qualification, Objection Handling, Closing, and Communication.
- 01
Set Your ICP
AI scans your website to build your Ideal Customer Profile. Every persona adapts to your industry, product, and target audience.
- 02
Choose Your Mode
Free-form roleplay with 7 personas, rapid-fire drill rounds, or analyze your real call recordings. Pick the training that fits your day.
- 03
Practice Live Calls
Real-time voice conversations with AI personas. Each has unique personality, objection patterns, and realistic speech quirks — no two calls are the same.
- 04
Run Rapid Drills
5 rounds, 5 personas, 60 seconds each. Drill mode throws objections or cold call openers back-to-back for focused skill building.
- 05
Get AI Scoring
Every session scored across 6 dimensions: Opener, Pitch, Qualification, Objection Handling, Closing, and Communication.
Seven personas. Zero scripts.
Each persona has unique objection patterns, personality traits, and authentic voice responses. Start with friendly personas and work up to the procurement villains.
Skylar White
CFO
Success
Skeptical, ROI-focused. No patience for fluff.
“I get ten of these calls a day. What makes you different?”
Dolores Umbridge
Senior Executive Assistant
Success
Sweet on the surface, tyrannical underneath. Uses rules as weapons.
“If he wanted to talk to salespeople, he'd answer his own phone.”
Cersei Lannister
COO
Success
Calculated, strategic, dismissive. Tests your worth before revealing interest.
“Skip the marketing. What does your tech actually do?”
Logan Roy
Chairman & CEO
Success
Ruthless media mogul. Zero tolerance for weakness.
“I squeeze vendors for a living. You're not special.”
Plus 3 more personas including Vecna, Ramsay Snow & Darth Vader
The Outbound Code. Thirteen weeks to mastery.
A structured system for cold calling, objection handling, and closing — with AI practice drills and live coaching from someone who has closed $1.5M+ in commissions.
Structured Curriculum
13 modules with progressive unlocks, quizzes, and a verifiable certificate on completion.
Live Coaching Sessions
Weekly live calls with Giulio. Direct feedback on your technique, plus session recordings.
Cohort Accountability
Learn alongside a cohort. Shared deadlines, peer feedback, and competitive leaderboards.
Module Roadmap
Phase 1
Foundation
- 01
Mindset & Preparation
- 02
Cold Calling Fundamentals
- 03
The Opening Framework
Phase 2
Method
- 04
Objection Handling
- 05
Discovery Questions
- 06
Pitch & Value Proposition
- 07
Gatekeepers & Voicemail
- 08
Follow-Up Strategy
Phase 3
Mastery
- 09
Qualification Mastery
- 10
Closing Techniques
- 11
Pipeline Management
- 12
Advanced Scenarios
- 13
Final Assessment
Practice alone. Improve together.
An active community of salespeople pushing each other to improve. Cohort groupings, competitive leaderboards, and streak-based accountability turn solo practice into a team sport.
Cohort Groups
Get matched with peers at your level. Share wins, swap scripts, and hold each other accountable.
Leaderboard
Compete on weekly leaderboards. Your progress is visible, and so is everyone else's. Rise to the top.
Streaks & XP
Earn XP for every lesson, quiz, and roleplay session. Maintain your streak. Unlock badges along the way.
Alex T.
Sarah K.
Marcus D.
Jordan L.
Emma R.
Every call scored across six dimensions.
Detailed feedback based on Giulio's proven cold calling methodology — so you know exactly what to fix on the next call.
Good
Strong opener and communication skills. Focus on objection handling and qualification to push past 8.0.
Opener
Strong permission-based opening with a natural pattern interrupt. Tone was calm and confident.
Pitch
Problem-focused micro pitch delivered in under 30 seconds. Highly relevant to the prospect's industry.
Qualification
Good use of open-ended questions but missed opportunities to dig deeper into impact.
Objection Handling
Acknowledged the objection but responded somewhat defensively. Missed the chance to reframe.
Closing
Proposed a clear next step with a low-commitment ask. Could improve with negative framing.
Communication
Excellent conversational tone with good pacing. Active listening was evident throughout.
Trained reps closing real deals. Not just nice words.
“Giulio's training changed everything for us. We went from 2 to nearly 20 reps — and none of them touch the phones until they've gone through him. His scripting? Elite. His delivery coaching? Game-changing.”
Brian Sullivan
Founder, Precise Selling
William Clark
Commercial Account Executive
“I joined Giulio's program because I was struggling with consistency during cold calling. The training helped give me a structure which made it far easier to remain consistent and not get lost during cold calls.”
Jessica Driver
Senior Recruitment Consultant
“I've always struggled with cold calls, but Giulio's training has been a game-changer. His engaging, fun approach creates a safe space to step out of your comfort zone and try new techniques.”
Jim Watts
Sales Manager
“After 10+ years of cold calling, I still learned a ton. Giulio's bite-sized lessons and relaxed, practical style make it easy to apply. Most importantly, the framework works.”
Pick your path. Start training today.
Three tiers, one mission. 30-day money-back guarantee on the full course.
AI Sales Coach
Unlimited AI roleplay and call analysis.
- 11 AI buyer personas
- Live voice practice
- Call recording analysis
Community
Coach access + peer accountability.
- Everything in Coach
- Community feed & DMs
- Leaderboards & streaks
- Live group sessions
The Outbound Code
The full 13-module system.
- Everything in Community
- 39 microlessons + quizzes
- Spaced repetition
- Lifetime access
Ready to dominate
your sales calls?
Structured curriculum, AI practice partners, and a community to keep you sharp. Practice smarter — close more.
30-day money-back guarantee · Cancel anytime · Instant access